A new customer.
"I've got an aviary, and just want a small selection of birds in there."
- Okay, what would you like?
"How much are the zebra finches?"
- £5 each.
"Okay, I'll have a couple of them. How much are these other birds here?"
- £15 each
"Hmm. Okay, a pair of them as well please."
- No problem.
"To be honest, I'd really like to have something special in there too.
- Okay...
"Something unusual. Something rare."
- Right, okay.
"How much is this pair?"
- £120
"A little out of my price range! Okay, how about these two?"
- They are £50 for the pair.
"Goodness. Still too expensive."
- Okay
"Haven't you got something cheap, say £10 each, but incredibly rare?"
- ...
Generally, scarcity dictates price. If there's not a lot of them, it's gonna' be expensive. Cheap and rare just doesn't exist.
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